Working with GlaxoSmithKline, Medi-Mation created a series of animations to show how Aquafresh's new formulations help to protect teeth from sugar acid erosion. Primarily created to show their sales force, the animations are now rolling out to a wider audience. You can view one of them in our Work section.
Working with KISS Communications and Altermune, Medi-Mation created a detailed mode of action animation to show how its new Alphamer technology can be used to target antibiotic-resistant gram-negative bacteria which are a significant and increasing cause of infection and mortality in hospitals. In addition to the mechanism of action, the animation covered the drug selection and optimisation process which we visualised in a fun and engaging way.
Working with KISS Communications and Agalimmune, Medi-Mation created an animation demonstrating the mechanism of action of its new Alphaject technology which is designed to harness the power of the body's own immune response to destroy cancer cells whilst also providing a long lasting immunity. Whilst initial applications will be for melanoma, the technology is able to work with a range of tumour types and holds great promise for the future.
Simply Maya talks to Medi-Mation's founder and owner Rajeev Doshi, an animator who comes from a biomedical background. We asked him a few questions about medical animation and the projects at Medi-Mation, what it takes to become a scientific animator and some of the challenges he's faced when starting his own studio in this area.
New books! Medi-Mation has completed work on Dorling Kindersleys 'Supernature' and has just finished work updating the record breaking 'The Human Body Book' due later this year.
Here are some links to older articles and interviews with us which may be of interest.
Street Anatomy interview with Medi-Mation
Autodesk article about Medi-Mation's Full Dome projection work
Digital Arts interview about Medi-Mation's work on the Human Body Book
